The Value of Power BI Certification in 2023: Is it Still Worth Pursuing?

Data plays a pivotal role in shaping our world. Remarkably, statistics reveal that every online activity generates a staggering 2.5 quintillion bytes of data daily. As a result, a staggering 90% of the total data available today was produced within the past two years alone, specifically in 2019 and 2020.

This exponential growth in data volume highlights the immense potential and importance of extracting valuable insights from this vast information pool. To put an end to this, every organization tends to employ the business intelligence tool named Microsoft Power BI

Consequently, there has been a substantial surge in demand for skilled professionals capable of effectively mining and analyzing data, thereby enabling organizations to make informed decisions and streamline their operations.

This blog offers insights into the growth of Power BI and its worth in the future. In the end, you come to know how worthy to pursue the Power BI certification.

Let’s dig in!

What is Power BI?

A business analytical tool termed Power BI provided by Microsoft helps to visualize the data and to share insights. It aids in the conversion of data from varied sources to build interactive dashboards and reports.

Earning a Power BI certification is not subject to any severe requirements or prerequisites, making it quite beginner-friendly. This certification may be a fantastic place for you to start if you want to advance your education or career in technology. To be able to follow the courses, you can think about reading some introductory material about this certification and business intelligence in general.

Its remarkable growth is attributed to widespread adoption across industries, driven by its user-friendly interface, cloud-based advantages, and seamless integration with Microsoft’s product ecosystem.

 Evolving with regular updates and new features, Power BI empowers businesses to make data-driven decisions, gaining unique and valuable insights into their operations, fostering innovation, and staying ahead of the competition.

Why Power BI?

The significant resource for businesses when deciding on growth and company strategy in the future will be data. It is crucial to analyze trends, statistical data, and facts before acting in today’s data-driven corporate environment. 

It is hard to manually analyze the data due to the volume of data that every organization must deal with regularly. In light of this, business owners favor using the best data monitoring solutions to obtain a 360-degree perspective of the data and take subsequent measures for expansion.

Power BI has emerged as a market leader in data visualization and business intelligence, surpassing other data monitoring solutions. In Gartner’s 2020 BI and Analytics report, Power BI ranked first due to its strong sales performance and high customer satisfaction levels.

Power BI has attained its popularity in the following ways:

Access to massive amounts of data from varied sources

Power BI can be used to access bulk data from multiple sources. It also lets you seek, analyze, and process the vast data that cannot be accessed in Excel. Some of the data sources available for Power BI such as CSV, JSON, Pdf, Excel, etc. The compression algorithms utilized in the Power BI carry out importing and caching of the data. 

Interactive UI/UX Features 

The Power BI tool has interactive UI features such as drag and drop option and it helps to copy all the formatting types across similar visualizations.

Robust security

Power BI provides robust security features, ensuring the confidentiality and integrity of data. Organizations can trust the platform to handle sensitive information securely. 

Additionally, Power BI seamlessly integrates with a variety of technologies, including Microsoft Azure services, SQL Server, SharePoint, Excel, and more. This integration capability allows users to leverage existing tools and systems, making Power BI a convenient and powerful choice.

Acceleration of the big data preparation with Azure

With the help of Power BI, the data analysis and sharing of massive amounts of data can take place effectively. The Azure data lake can minimize the time to carry out the insights and level up the collaboration between the data scientist, data engineers, and data analysts.

Insights into action

Clear insights can be gained from the data with the usage of Power BI and this kind of insights can be turned into actions to make effective data-driven decisions. 

Real-time data-stream analytics

Power BI aids in the data stream analytics to be carried out in a real-time manner. It aids in fetching the data from the sensors and media sources to access real-time analytics.

Also Read : Free Questions for Microsoft Power BI Data Analyst Exam (PL-300)

Pros of having the Power BI certification

Power BI is used for data analysis, visualization, and reporting, enabling businesses to make data-driven decisions, monitor performance, detect trends, and gain valuable insights for growth and success.

Taking the Power BI certification also adds the following benefits such as:

  1. Proof of competency and job readiness: Obtaining the Power BI certification can help to verify your expertise in reports and dashboards management, creation of paginated reports, sharing content, and publishing reports in a Power BI workspace.
  2. High Credibility: Getting a Microsoft-certified certification can improvise your credibility, as the cert is provided directly by Power BI creators.
  3. Expanded career opportunities: In this competitive industry, Power BI certification can create new job possibilities. And thus the individual can be able to showcase their potential to their employers and can get promotions to the desired role.
  4. Industry recognition: Power BI is a widely used business intelligence tool and thus pursuing Power BI certification can help to demonstrate their proficiency in the data analytics field.
  5. Collaboration and Communication: In today’s world, communication and collaboration play a major role in determining the success of an organization. And thus getting the Power BI certification can help to effectively communicate with the users of Power BI to facilitate better teamwork and streamline the data-driven based decision-making process.
  6. Continuous Learning: Power BI certifications require staying up to date with the latest features and best practices. This encourages ongoing learning and professional development, allowing you to stay ahead in the rapidly evolving field of data analytics.

Pursuing a Power BI certification involves comprehensive training that deepens your understanding of the tool’s features and functionalities.

 It equips you with valuable skills in data modeling, visualization, and reporting, enabling you to work more effectively with data. This knowledge can contribute to your professional growth and make you a valuable asset in your organization.


Best Power BI certification

Microsoft’s Power BI Data Analyst Associate PL-300 certification is widely regarded as the premier certification for aspiring data and business analysts in the Power BI field. This industry-recognized certification holds substantial value and is considered a meaningful indicator of one’s Power BI skills.

While other online programs that provide certificates can still offer valuable knowledge and learning opportunities, having Microsoft’s Power BI certification carries significant weight when it comes to enhancing your resume. It is regarded as the most relevant and reputable certification in the Power BI domain, making it a primary certification of importance in terms of industry recognition.

Free online resources are abundant that can assist you in getting ready for this certification exam, but most of them are video-based lecture courses that won’t require you to get your hands dirty and use Power BI. You might pick up some knowledge of how to respond to inquiries, but you won’t gain any expertise in working through a Power BI project from beginning to end.

The easiest method to be ready for the exam is to work on Power BI hands-on labs to learn and practice the necessary abilities. In this way, passing the exam will be simpler for you, and once you’re certified, you’ll have a collection of projects that demonstrate your mastery of Power BI.

Know More : Top Power BI interview Question and Answers

Power BI certified candidate salary

Candidates with Power BI expertise are in high demand, and there are many open positions. You can easily verify this for yourself by performing a “Power BI” search on a job board like LinkedIn Jobs. For instance, LinkedIn now displays 187,065 jobs that have “Power BI.”

That’s because Power BI is a logical tool for any organization trying to better comprehend this data due to its power and easy connection with Microsoft’s suite of other professional tools and applications, which are used by countless numbers of businesses. And today, that pretty well sums up every business on the planet.

According to salary.com, the salary for a Power Bi Analyst job can vary from $74,131 to $94,139 per annum in the United States. Salary ranges can differ based on various factors, including location, experience, industry, company size, and individual skills.

Image Source : Salary.com

Indeed, Power BI has become an in-demand skill in the business intelligence and analytics field. The versatility and powerful features of Power BI make it a valuable tool for organizations seeking to leverage their data effectively. As a result, career opportunities for Power BI professionals have expanded across various roles and industries.

  • Business Intelligence Analyst: People with experience in Power BI are excellent in this position. They make use of Power BI’s capabilities to collect, examine, and visualize data, offering insightful information to enhance organizational decision-making procedures.
  • Data Analyst: Knowledge of Power BI is quite beneficial for data analysts. These experts utilize Power BI to extract, convert, and load data from various sources, design interactive dashboards for data-driven analysis, and provide relevant visualizations.
  • Data Scientist: Power BI enhances data scientists’ skill set by allowing them to clearly articulate their findings. Data scientists may use Power BI to visualize complex models and engagingly give stakeholders access to information.
  • Business Intelligence Developer: Power BI experts can flourish in this position, which entails designing and creating reliable BI systems. They use Power BI to produce interactive reports and dashboards, conduct ETL (Extract, Transform, Load) procedures, and design data models.

Almost every sort of industry, including software, retail, healthcare, etc., has an elevated need for Power BI-certified employees. 

Top companies hiring Power BI Skilled Professionals

The demand for Power BI skilled professionals is widespread across various industries and companies. While the specific hiring practices may vary over time, here are some major companies that have shown interest in hiring Power BI skilled professionals:

  • Accenture
  • Hexaware Technologies
  • Capgemini
  • HCL Technologies
  • Infosys Limited
  • Tata Consultancy Services (TCS)
  • IBM Global Services
  • Wipro Technologies Ltd
  • Cognizant Technology Solutions
  • Alliance Global Services


Is it worth getting the Power BI certification?

Power BI evolves as a leader in business analytics in business intelligence-based technologies. Professionals with Power BI certifications demand is high in the majority of companies nowadays. Jobs in Power BI will pay generously and makes you work for reputable firms.

Is Power BI certification difficult?

The Microsoft Power BI certification exam itself is not considered difficult, but the process of learning and comprehending all the necessary concepts for the exam can be challenging.

What is the duration of the Power BI certification?

Microsoft role-based certifications such as Power BI can last for one (1) year after you’ve met all the prerequisites to obtain them. You must renew your certification within the expiration date if you want to keep it from losing its validity.

Can a fresher get a job in Power BI?

Yes, the fresher can try for the job roles like data analyst without any experience. But obtaining a bachelor’s degree in computer science, information technology, or another relevant field is highly recommended.


Hope this article sums up everything you need to know about the Power BI certification. There are many Power BI jobs out there for you to choose from, whether you’re experienced or not. Simply take advantage of the opportunity with your abilities.  We sincerely hope the information provided aided you in selecting the best career path.

If you want to get hands-on experience on Power BI, try out hands-on labs and sandboxes

Please leave a comment if you have any questions about Power BI career prospects or employment. We’ll get to you as soon as possible and clear up your doubt in the best way we can. 

About Senthil

Senthil Kumar is a Data Research and Analytics Lead with over 6+ years of experience in the field. He is a highly skilled data analyst, able to use his analytical abilities to turn business objectives into actionable insights.With strong planning and organizational skills, and an unwavering focus on the customer, Senthil is able to deliver successful projects that align with the organization's objectives. He is able to think both laterally and pragmatically, which enables him to come up with innovative solutions that drive the organization's success.

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