CRM Systems
CRM systems or ‘Customer Relationship management’ systems form the backbone of every organization’s sales and marketing team. This post gives a brief insight into the necessity for dealing with CRM systems, the different types of CRM systems, the main vendors of CRM technology and various features of CRM technology. History of CRM systems: Going back in time, when the Internet was not alive the only relationship between a customer and a business was through a brick and mortar store. The use of computers was still in its infancy and the only way to track regular customers, new enquiries and leads […]