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Course Opportunity
Currently, there are more than 2.07 Billion Active Users of Facebook around the Globe. With such a huge number of people being avid users of Facebook, it has become a great place to drive discovery, generate leads, boost sales and increase loyalty. With each passing day, Marketers and Business Owners are accepting the potential of Facebook as a marketing channel with a separate monetary budget.
Salient Features
- Weekly delivery of 14 hours of pre-recorded sessions by our Expert Trainers
- Careful preparation of 20+ hours of hands-on Exercises and Case Studies to work and grow your Business
- Learn the Latest Tools and Techniques used for Facebook Marketing
- 24X7 Discussion Support
- 360 days of Content Access
Course Benefits
- Find New Customers
- Increase Sales
- Generate Demand for Products
- Generate Leads
- Build Relationships to keep a Brand on Top of User’s Mind
Curriculum
Introduction to Marketing
- Importance of Marketing Strategy
- Finding your USP
- Defining your Audience
- Developing a Strategy
Facebook Pages and Post Best Practices
- Connecting with your Audience
- Planning your Facebook Page
- Understanding the Structure of the Page for Optimal Results
Facebook Ads - Campaign Objectives
- Learning the Objectives of an Ad
- Understand the right Objectives based on Business Case
Facebook Ads - Targeting Audiences
- Challenges in acquiring an Audience
- Segmenting your Audience
- Targeting the right Audience
Facebook Ads - Impactful Creatives
- Making impact with Creatives
- Ad formats that work
Facebook Ads - Optimization and Reporting
- Measure your Adverts
- Understand Insights
- Optimise the ways of connecting with your Audience
Facebook Ad Policies
- Understanding Facebook Ad policies
- Facebook Suport
Facebook Messenger
- Engaging with customers via Messenger
Facebook Shop
- Planning and Structuring your Facebook Shop
Building Brand Awareness
- Connecting with people on Facebook and Instagram
Driving In-store Footfall
- Building campaigns for Offline Sales
Facebook Pixel
- Measure conversions, optimise ad delivery and automate audience building
Driving Online Sales
- Getting more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
Generating Leads
- Understanding the lead generation process
Frequently Asked Questions
1. Will I receive a certificate post completion?
Yes, you will get a certificate of completion after successful completion of the course.
2. Will there be any live lessons?
No, you will only receive access to the content, already pre-recorded by industry experts.
3. Will there be any hands-on assignments?
There are a number of assignments apart from a plethora of quizzes that help you to test your understanding of the content. You will also be given access to 20+ hours of carefully prepared hands-on exercises and case studies that will broaden your knowledge horizons.
4. Who should take this course?
The Facebook Marketing course is for anyone who’s looking at learning & leveraging this gigantic Social Media platform for individual or organizational growth.
5. What are the benefits of taking this Pre-Recorded course?
While pre-recorded sessions help the participants control the speed of learning as they can watch, rewind, and fast-forward, these sessions. These sessions can even be viewed more than once. Also, dedicated efforts to record quality lessons help us ensure that you are taught the best techniques out there.
6. Will I be able to clear Facebook Blueprint certification?
Yes, our course will enable you to do that. You can appear and clear all 3 Blueprint Certifications post completion of the course.
7. Is there a money back guarantee?
Yes, you’ll be repaid your fees fully if you decide to withdraw from the course within first 7 days of enrolling.