Facebook Marketing Master Course
Facebook Marketing Master Course
Course Opportunity
Currently there are more than 2.07 Billion Active Users of Facebook around the Globe. With such a huge number of people being avid users of facebook, it has become a great place to drive discovery, generate leads, boost sales and increase loyalty. With each passing day Marketers and Business Owners are accepting the potential of Facebook as a marketing channel with a separate monetary budget.
Salient Features
- Weekly delivery of 14 hours of pre-recorded sessions by our expert trainers
- Careful preparation of 20+ hours of hands-on exercises and case studies to work and grow your business
- Learn the latest tools and techniques used for Facebook Marketing
- 24X7 discussion support
- 360 days content access
Course Benefits
- Find new customers
- Increase sales
- Generate demand for products
- Generate Leads
- Build relationships to keep a brand on top of user’s mind
Curriculum
Introduction to Marketing
- Importance of Marketing Strategy
- Finding your USP
- Defining your Audience
- Developing a Strategy
Facebook Pages and Post Best Practices
- Connecting with your Audience
- Planning your Facebook Page
- Understanding the Structure of the Page for Optimal Results
Facebook Ads - Campaign Objectives
- Learning the Objectives of an Ad
- Understand the right Objectives based on Business Case
Facebook Ads - Targeting Audiences
- Challenges in acquiring an Audience
- Segmenting your Audience
- Targeting the right Audience
Facebook Ads - Impactful Creatives
- Making impact with Creatives
- Ad formats that work
Facebook Ads - Optimization and Reporting
- Measure your Adverts
- Understand Insights
- Optimise the ways of connecting with your Audience
Facebook Ad Policies
- Understanding Facebook Ad policies
- Facebook Suport
Facebook Messenger
- Engaging with customers via Messenger
Facebook Shop
- Planning and Structuring your Facebook Shop
Building Brand Awareness
- Connecting with people on Facebook and Instagram
Driving In-store Footfall
- Building campaigns for Offline Sales
Facebook Pixel
- Measure conversions, optimise ad delivery and automate audience building
Driving Online Sales
- Getting more sales and drive traffic with remarketing campaigns, targeting, creatives and placements and ad formats.
Generating Leads
- Understanding the lead generation process
Facebook Marketing Master Course FAQs
- Will I receive a certificate post completion? – Yes, you will get a certificate of completion after successful completion of the course.
- Will there be any live lessons? – No, you will only receive access to content pre-recorded by industry experts.
- Will there be any hands-on assignments? – There are a number of assignments apart from a plethora of quizzes that help you to test your understanding of the content. You will also be given access to 20+ hours of carefully prepared hands-on exercises and case studies that will broaden your knowledge horizons.
- Who should take this course? – The Facebook Marketing course is for anyone who’s looking at learning & leveraging this gigantic Social Media platform for individual or organizational growth.
- What are the benefits of taking this Pre-Recorded course? – While pre-recorded sessions help the participants control the speed of learning as they can watch, rewind, and fast-forward, these sessions can even be viewed more than once. Also, dedicated efforts to record quality lessons help us ensure that you are taught the best techniques out there.
- Will I be able to clear Facebook Blueprint certification? – Yes, our course will enable you to do that. You can appear and clear all 3 Blueprint Certifications post completion of the course.
- Is there a money back guarantee? – Yes, you’ll be repaid your fees fully if you decide to withdraw from the course within first 7 days of enrolling.
