What is Digital Marketing?

Digital Marketing is an umbrella term which gathers up all channels of online discoverability such as Websites, Search Engines, E-Mail, and Social Media Accounts, and turns them into Marketing Channels.   

In essence, Marketing is engaging with the right people, at the right time at the right place. As the internet Communication Union estimates that about half of the world’s population ie. 3.2 billion people are currently using the internet, the digital space provides a great platform for businesses to interact with their consumers.

Digital Marketing Training Courses

Why learn Digital Marketing?

Digital  Marketing jobs are one of the strongest in terms of job security!

But the gap between the requirement of tech-savvy marketers and trained professionals out there is huge. With more and more companies entering the race to leverage the potential of Digital Marketing, today is the right time to enter this dynamic field.

Who should learn Digital Marketing?

Our Digital Marketing Courses

Digital Marketing Master Course – A complete Digital Marketing course designed to give learners an in-depth understanding of Digital Marketing.  A successful completion of this course would make students equipped to carry out a 360-degree Digital Marketing Campaign independently.

Facebook Marketing Master Courses – Social Media Marketing is on trend nowadays. Many businesses are turning to Social Media to drive visibility, generate leads and boost sales. Facebook is the most loved medium where both customers and business owners love spending their time and effort. WIth over 2.07 billion active users, Facebook provides a mammoth Marketing space. We bring to you a specialised course for marketing on Facebook that is one of its kind. Learn to explore the real essence of Facebook Marketing and fashion a Marketing Strategy that’s bound to work.

Why Whizlabs to Learn Digital Marketing?

Skills in Digital Marketing

Digital Marketing is a massive package of tools and techniques for carrying out marketing activities online. You may opt to master all of them and fashion yourself as a Digital Marketing Manager, or become a specialist and master any one of the major skills. The most popular skills in Digital Marketing include:


Digital Marketing Skills

Search Engine Marketing (SEO) It is the process of optimizing a website in order to make it rank the highest when any search is made on a search engine.
Search Engine Marketing (SEM) Creating ads that look similar to search engine results but are primarily paid and appear above all the results after a search query is made.
Social Media Marketing Creating a process to interact, sell, engage, build leads and honor complaints via social platforms like Facebook, LinkedIn, Twitter, Google+ etc. It can be used as a strong branding tool.
Inbound Marketing An approach to creating an online funnel for attracting potential customers, converting them into leads, closing the sales and delighting the customers.
E-Mail Marketing Seemingly traditional, E-Mail is a powerful tool to communicate with potential customers and engage them in a sales process.
Web Analytics Any Digital Campaign needs to be evaluated during & after execution. That’s where real-time decisions can enhance performance. It is all done by understanding and deriving value out of the online data received using web analytics.