Digital Marketing Master Course

Digital Marketing Master Course

$199
  • 70+ hours of Video lessons
  • 140+ Hours Hands-on Assignments
  • $1180+ worth Digital Marketing Tools

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Course Opportunity

  • Current estimates suggest that around 3.58 billion people around the globe are using the internet which makes it an obvious place for brands to search for potential customers
  • Various facets of Digital Marketing provide value to people with varied needs. It is a must use tool for branding, advertising, lead generation and sales helping Entrepreneurs, and Sales & Marketing Professionals to meet their needs
  • Digital Economy is growing at a pace that is 10 times more than that of traditional economy and firms that have an online presence are twice likely to create more jobs. (Silicon Republic)
  • With another 150,000 jobs expected to be open by 2020, this is the right time to start in this exciting profession.

Salient Features

  • Self-paced learning
  • 70+ hours of Video lessons
  • 140+ Hours Hands-on Assignments: Implement your learning on digital marketing tasks
  • 60+ Hours Industry Case Study Exercises
  • 10+ Industry Certifications (inc Google, Facebook & LinkedIn)
  • $1180+ worth Digital Marketing Tools
  • 24 x 7 Support through Discussion Forum
  • Industry interactive sessions with digital marketing experts

Modules Taught

You will learn 7 core modules and be given access to 11 specialization modules.

Core Modules:

  1. Search Engine Optimization
  2. Search Engine Marketing
  3. Social Media Marketing
  4. Facebook Marketing
  5. Email Marketing
  6. Inbound Marketing
  7. Web Analytics

Specialization Modules:

  1. Affiliate Marketing
  2. Growth Hacking
  3. Content Marketing – In Association with LinkedIn
  4. Integrated Digital Marketing Strategy
  5. How to become a Freelancer in Digital Marketing?
  6. E-commerce Listing vs Website vs Marketplace
  7. Mobile App Marketing 101
  8. ORM (Online Reputation Management)
  9. How to create an Infographic Resume?
  10. Programmatic Marketing
  11. Adobe Analytics – SiteCatalyst

Learning Outcomes

Search Engine Optimization
  • Understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix
  • Learn how SEO and Content Marketing work together to drive traffic to most online businesses & websites
  • Conduct hands-on SEO Audits of websites using various free & premium SEO Tools
Search Engine Marketing
  • Develop an in-depth understanding of Search Engine Marketing fundamentals.
  • Acquire hands-on experience in creating, running, reviewing and optimizing Google AdWords campaigns for a local business/firm.
  • Learn about different tools that can be used to create and optimize effective Google AdWords campaigns.
  • Gain hands-on experience running different types of reports in Google AdWords to gain insights into Campaign performance.
  • Conduct Google AdWords Account Audits using the experience gained from the SEM module.
Social Media Marketing
  • Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
  • Become well-versed with all key Social Media Marketing platforms - Facebook, Instagram, LinkedIn, Twitter and Snapchat.
  • Master the basics of how to create content and build an effective content plan for social media marketing platforms.
  • Craft a strategy to drive brand awareness, lead generation, and sales for businesses and brands, through social media marketing.
  • Leverage various tools to improve the efficiency of your Social Media Marketing efforts.
Email Marketing
  • Understand all the technical deliverability aspects of E-Mails.
  • Master how to create effective E-Mail content.
  • Learn about various Customer Acquisition Strategies.
  • Effectively Create Introducing EMails without CRABS
  • Know the best E-Mailing practices
  • Gain insights into lead nurturing
  • Know the best E-Mailing practices
  • Perform situational analysis and progressive updates
  • Create workable E-Mail Automation
Inbound Marketing
  • Attract your potential customers into conversion funnel.
  • Various ways to build reach through Digital Marketing.
  • Converting your prospects into leads using emails.
  • Conversion Oriented Landing Page Design.
  • Understand the Customer Psyche leading to Conversion Optimization.
  • Conversion Optimization Patterns for Engaging Website Visitors.
  • Learn in-depth about Lifecycle Emails
Web Analytics
  • Get introduced to Web Analytics
  • Understand all details about Google Analytics
  • Gain insights into Content Performance Analysis and Visitor Analysis
  • Learn Analytics on every Social Media platform such as Facebook, Twitter, YouTube etc
Facebook Marketing
  • Introduction to Marketing
  • Facebook Pages and Post Best Practices
  • Facebook Ads - Campaign Objectives
  • Facebook Ads - Targeting Audiences
  • Facebook Ads - Impactful Creatives
  • Facebook Ads - Optimization and Reporting
  • Facebook Ads - Policies
  • Connect and engage with new or old customers using Facebook Messenger
  • Plan and structure your Facebook shop to manage and sell more products on Facebook.
  • Build Facebook campaigns to drive footfalls to your offline store.
  • Measure conversions, optimise ad delivery, automate audience building and do more with Facebook Pixel.
Growth Hacking
  • You will learn about the route to multi-billion $ for products like Facebook, LinkedIn, Airbnb. You will also understand the Customer Lifecycle and Acquisition.
Integrated Digital Marketing Strategy
  • Build an Integrated Digital Marketing Plan by understanding how to work on the concepts of conversions, define objectives, measure, evaluate and tweak your plan. You will also learn how to execute your strategy and the skill set required.
Creating a Digital Marketing Strategy
  • You will learn about the elements of a good marketing strategy rolling into a digital marketing strategy. Understand defining objectives and creating a media mix. Learn about measuring, evaluating and tweaking the strategy.
Executing a Digital Marketing Strategy
  • Learn about the skill sets & tools needed. Know the support systems available while having a look at different kinds of Agency structures.
How to become a Freelancer in Digital Marketing?
  • Learn how to sell digital marketing services by assessing the brand’s necessity of reaching out to the customers. You will generate customised reports, evaluate other digital marketing service providers and prepare metrics to track performance.
E-commerce Listing vs Website vs Marketplace
  • Explore how the billion dollar industry of the online market is shaping up. How do we be a part of the new age e-tail? The pros and cons of listing online/marketplace model and brand's own website. This module will help you understand the various Models that Exist and how to select a marketing place, a website , a mobile website and an app.
Mobile App Marketing 101
  • You will study how app distribution works, key services to integrate into your app to maximize marketing, App Store Optimization. You will acquire skills in tracking user quality beyond the install. You will get to learn to retarget app users to engage and retain them. Also demystify jargons like Native Ads, Deep Linking, Install Tracking etc.
Affiliate Marketing
  • You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads.
ORM (Online Reputation Management)
  • Get an understanding of how digital platforms influence brand reputation and how marketers/business people can manage this. You will get to know what customers think about you, and find insights. Manage backlash, issues or complaints online and build positive perceptions of your brand on digital.
Programmatic Marketing
  • Familiarize yourself with Evolution & Growth of Programmatic Advertising. Know how real-time bidding works, its types, its advantages and challenges, and myths related to programmatic marketing.
Content Marketing Course - In Association with LinkedIn
  • You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.
How to Create an Infographic Resume?
  • Gives yourself the ultimate advantage in a competitive job market by strategically designing your resume to convey specific information in a visually compelling manner. Create a brand new designer resume with our power packed Infographic resume module.
Adobe Analytics - SiteCatalyst
  • Learn how to use Adobe Analytics to analyze data of your digital platform and strategies digital marketing plans for your business based on the results.

Digital Marketing Master Course FAQs

  1. Will I receive a certificate post completion? – Yes, you will get a certificate of completion after successful completion of the course. Apart from this, you can secure 7+ other certifications including those issued by LinkedIn and Google.
  2. Will there be any live lessons? – No, you will only receive access to content pre-recorded by industry experts.
  3. Will there be any hands-on assignments? – You will be made to work on 140+ hours of carefully prepared hands-on exercises. The course ensures that you don’t just learn digital marketing theoretically.
  4. How will I connect the theoretical knowledge I acquire with practical needs of real business scenarios? – You will be given access to 60+ hours of case studies that will broaden your knowledge horizons. When understood, these case studies will help you to apply the knowledge sought in real time situations. There are a number of assignments apart from a plethora of quizzes that help you to test your understanding of the content.
  5. Who should take this course? – If you are one of the following who is looking for leveraging Digital Marketing for personal or organizational growth, then DMMC course is for you:
  1. What are the benefits of taking this Pre-Recorded course? – While pre-recorded sessions help the participants control the speed of learning as they can watch, rewind, and fast-forward, these sessions can even be viewed more than once. Also, dedicated efforts to record quality lessons help us ensure that you are taught the best techniques out there.
  2. Is there a money back guarantee? – Yes, you’ll be repaid your fees fully if you decide to withdraw from the course within first 7 days of enrolling.